Robert Petković is a digital analytics consultant specialising in Google Analytics, data interpretation and user behaviour analysis. With more than 25 years of experience in web technologies, he works primarily with large eCommerce companies, marketplaces and retailers, helping them turn complex data into clear business insights.
Robert started his career as a web developer, but his academic background in psychology gradually shifted his focus toward understanding how people behave online and how businesses interpret that behaviour through data. Over the years he has become one of the most recognised digital analytics experts in the Balkan region.
His work focuses on advanced Google Analytics implementations, Tag Manager architecture, eCommerce measurement and connecting data with real business decisions.
Robert is a frequent speaker at international conferences and workshops on digital analytics and eCommerce. He has presented at events across Europe, including analytics, marketing and eCommerce conferences in Poland, Hungary, Ukraine, Italy, Belgium, UK and throughout the Balkan region.
He is also a long-time member of the eCommerce Croatia Association, where he actively contributes to education and knowledge sharing within the regional eCommerce community.
What makes Robert different from many analysts is his ability to translate complex reports into clear and practical explanations. His lectures are known for combining analytical thinking, real-world examples and a touch of humour, making even the most complex metrics understandable.
Robert is known for extracting useful insights from datasets he saw five minutes ago and for occasionally comparing data analysis to playing drums in front of a live audience.